Comments on: Bayyinah and AlMaghrib Got Married!

By: flashguy

flashguy — Thu, 03 Dec 2009 15:39:54 +0000

you just found a new daily reader

By: yunus

yunus — Wed, 07 Jan 2009 21:28:13 +0000

JzkAllah sister, that wil be much appreciated.

May Allah make it easy for you to keep up such good work,
ameen

By: shirien

shirien — Sun, 04 Jan 2009 17:58:27 +0000

wa alaikum assalam,

wow, south africa! mashaAllah. I think we’ll first be expanding to parts of canada and then the UK inshaAllah, and after that, wallahu alem nothing is out of the realm of possibilities.

InshaAllah I will update people as we add online classes, and so on inshaAllah.

By: yunus

yunus — Sun, 04 Jan 2009 12:11:14 +0000

as-Salaam

i joined the understanding arabis website and the videos are fantastic, mashAllah.
im sure such a big task takes alot of admin work but i was hoping that you guys consider giving classes in south africa at some point, i think theres a good market for it here

JzkAllah

By: Bayyinah Institute + Al-Maghrib Institute = Islamic Bachelor’s Degree « Arif Kabir

Sun, 28 Dec 2008 21:41:21 +0000

[...] more details, check out Egyptian Gumbo’s post on this whole issue. The statistics above were from Egyptian Gumbo as well as the following: In [...]

By: shirien

shirien — Sun, 28 Dec 2008 06:19:16 +0000

Br. Aarij, I deleted your last comment, not out disagreement or anything, but merely because all of that should be discussed in the marketing forum that we’ve created for this purpose. InshaAllah all of what you said in your post is underwraps, but the area I need help in the most is online marketing.

Anyway, check your email, and inshaAllah, just be patient in a couple of days many things will be outlined within our group.

I want to keep all those discussions private and it is inshaAllah going to be an amanah among everyone involved to keep what is said there within the group and not revealed to everyone.

Jazak Allah khair for understanding, inshaAllah.

By: shirien

shirien — Sun, 28 Dec 2008 03:06:59 +0000

That’s because there was hardly any Marketing structure available, I’m in the process of setting that up right now. Understand that before I was hired for this job, it was one person doing EVERYTHING, more than he can handle subhanallah.

IshaAllah there is going to be a much more strategic way of marketing soon. We don’t need the Qabeelah system in order to market Bayyinah.

How did AlMaghrib market themselves before they were well known?

We are a different institute than AlMaghrib, with it’s own management and instructors. We have a partnership but that only effects certain aspects of logistics.

By: aarij

aarij — Sat, 27 Dec 2008 16:24:06 +0000

So it’s not a real marriage then. Because AlMaghrib’s strength is from its qabeelah system.

For example, we had a Bayyinah class here in TO with about 100 people. It was poorly marketed, but if done right we might have gotten 200-250 people. If that class was organized and marketed as AlMaghrib, we would get 400-500 people.

In sha Allah though, it’ll help Bayyinah grow.

By: shirien

shirien — Sat, 27 Dec 2008 14:26:09 +0000

The reason for this, is because it adds a lot of extra work and planning for the umara’ and volunteers who already have to manage 5-6 classes a year.

The main part of this agreement focuses on the accreditation process and cross-promotion, inshaAllah

By: aarij

aarij — Sat, 27 Dec 2008 14:02:27 +0000

Jzk for posting this.

The thing that I don’t understand is:

” * Bayyinah classes will be run and managed by the Bayyinah Institute and will not be run under the qabeelah system.”

What’s the benefit of joining hands with AlMaghrib then? The Bayyinah classes are conducted in most AlMaghrib cities anyway (I think Ottawa/Montreal/Calgary are the only exceptions). I don’t understand how this will bring anything new to the table for Bayyinah or AlMaghrib, besides a little more marketing for Bayyinah.