If You’re in Media, You’re in Trouble
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I’ve worked for many clients before, but none compare to Bayyinah. There is a certain barakah in the organization that subhanallah draws you so deep into your work.
In a recent survey, it was discovered the, least trusted professionals between various markets were found within the media profession; this included journalists, people in advertising, public relations and marketing. Six out of ten people said they don’t trust people in these professions. Ouch.
There’s this notion out there that if you’re in one of these fields, you’ll do anything to help your client, even if it means becoming a “spin doctor, a “deceiver” or even a “liar.” It’s that idea that says a person in one of those fields will say just about anything to serve their own interests. I guess it goes triple for someone like me who is in three of the four fields listed above.
I remember an article I wrote a little while ago that was posted on Muslim Matters about Bayyinah and the “Divine Speech” class. I’m sure anyone who has taken any classes with Bayyinah attest there is something different about this organization than others; something that you can hold dear to your heart.
Someone commented by saying, “Has anyone attended one of the classes? Please honest critique, I don’t want a marketing spin. Jazakum Allah kheir.”
I’m generally not a sensitive person, but I took offense to it. Even though the brother has somewhat a point to be skeptical, I guess I was just so sincerely writing the article out of the love I have for the organization, I indeed forgot I’m the public relations specialist.
This poses a problem for me. Press releases are great, mostly because editors of newspapers take what the want from the release and use their own names to write the article. For blogs and Muslim publications it’s a little different. They usually publish the article as it was sent, and accredit it to the original author. That’s great too, but it somehow tends to put this tint on the glass when people are looking through, so to speak. People now see the articles and see that it’s written by the marketing director and automatically think it’s no good.
When I started my PR firm, Minbar Media, I did so with the intention of only servicing clients I truly believe in and clients I could be proud to help out and bring with me on the day of judgment.
I’m going to remain true to my intention, inshaAllah.
The staff is so sincere and the volunteers I work with are all amazing, subhanallah. Currently, I’m working on a campaign to better acquaint the public with our other two instructors, Sheikh AbdulNasir Jangda, an Imam in Dallas, TX and AlHafidh Wisam Sherif who is currently studying in Egypt until the end of summer.
If people knew their work/style, they would love it. So be on the lookout for that campaign, inshaAllah.
More later, bi’ithnillahi ta’ala. I’m definitely extremely busy, but I’m hoping to update my blog often.
I think I might have to watch some of the things I write from now on, now that I’m not only representing myself but others who are pretty public figures or entities. Wallahu alem.




