I hardly get analytical and political. However, I cannot deny that recent events are now leaving us to believe that perhaps times are ‘a changin’ for Muslims living in the West.

Such a claim is hard to make without stating what are the reasons that lead me to believe this, so bear with me if you will while I outline some incidents you may have missed:

1. The “Obesssion DVD” distributed through swing states.

Recently, as many of you have heard, supporters of John McCain distributed copies of the Fox News produced DVD “Obsession” through various swing states during this election year. “Obsession” is an anti-Islamic DVD aimed at fear-mongering. A dirty political stunt, if you will. They distributed it via mail but more relevantly, they paid major newspapers to have the DVD inserted within the fold as a sort of an advertisement.

How do the Muslims feel about this?

Angry. Seeing any clip from the DVD is enough to make your head boil. It’s the typical anti-Islamic rhetoric we’ve been hearing since 9/11. “Terrorist, Islamist, etc., etc.”

How did the recipients of the DVD feel?

Furious. Yeah, that was a surprise to me too.

Recently, in an article published in the associated press, discribed the some of the reactions and consequences to distributing the DVD:

Although a few papers refused to carry the DVD, about 70 including The New York Times distributed it on the grounds that rejecting it would violate the sponsor’s right to free speech. The decision generated letters, cancellations and even a protest.

“This is definitely the most feedback that I’ve gotten to an ad,” said Ted Vaden, public editor for The News & Observer in Raleigh, N.C. “It’s among the heaviest reaction I’ve gotten to anything. The great majority of the reaction was negative.”

Vaden said the paper received about 500 e-mail and phone messages and had some 50 cancellations. He said the paper may have sparked some of the complaints by writing a front-page story calling attention to “Obsession: Radical Islam’s War Against the West,” the DVD insert that critics have denounced as anti-Muslim propaganda.

Newspapers generally insist on giving a platform to a variety of viewpoints, but readers who complained were largely critical.

“I cannot believe that I was sent the hate-inflaming, fear-mongering video disk `Obsession’ in my newspaper!” Margaret Lewis of Durham, N.C., wrote to The News & Observer. “What will you enclose next? KKK robes?”

2. The Presidential Election

Obama, has a pretty good lead over McCain with the second of the presidential debates just ending – despite all the attempts at tying him in with Islam and “Terrorism.”

Recently, Alaskan Governor Sarah Palin made comments at a fundraiser regarding Senator Barack Obama attempting to reestablish this notion that the senator was tied to “terrorism.”

“Our opponent … is someone who sees America, it seems, as being so imperfect, imperfect enough, that he’s palling around with terrorists who would target their own country,” Palin told a group of donors in Englewood, Colo.

“This is not a man who sees America like you and I see America,” she said. “We see America as a force of good in this world. We see an America of exceptionalism.”

The Times reported Palin as referring to a man by the name of William Ayers, a member of the Vietnam-era Weather Underground, was exaggerated at best if not outright false. No evidence shows they were “pals” or even close when they worked on community boards years ago and Ayers hosted a political event for Obama early in his career.

In fact, the Times was particularly turned off by Palin’s statements:

In a post-Sept. 11 America, terrorists are envisioned as dark-skinned radical Muslims, not the homegrown anarchists of Ayers’ day 40 years ago. With Obama a relative unknown when he began his campaign, the Internet hummed with false e-mails about ties to radical Islam of a foreign-born candidate.

Whether intended or not by the McCain campaign, portraying Obama as “not like us” is another potential appeal to racism. It suggests that the Hawaiian-born Christian is, at heart, un-American.

It seems that the general public is sick of the fear-mongering and no longer blindly led to believe anything an opinion leader has to say, such as was seen in the aftermath of 9/11.

Nasru Min Allah, wa fathu Kareeb!

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So if there really is a different perception about Islam than we’ve seen in the years post 9/11, what is the cause?

Could it be that Islam is entering into every household as prophecized as one of the last signs before the day of judgment?

Perhaps mass media is not the best way to convey the message of Islam. That’s a weighty thing to say coming from a Muslim who went into mass media for the sake of Allah and spreading His deen. But my statement does not come without reason to believe that in order to really continue to change the world’s perception of Islam, we should continue with one-on-one dawah. Much like the example of the prophet salallahu alayhi wa sallam during the early Mekkan period.

The following is a rubric for persuasion in mass media, that can very much be applied to Dawah for the sake of Allah:

Keep in mind:

Advertising and promotional media are controlled media, generally external to the (person/organization doing the marketing/PR work), that also offers access to large audiences.

News Media provide opportunities for the credible presentation of organizational messages to large audiences.

Organizational media are published or produced by the organization, which controls the message content as well as its timing, packaging and distribution.

Interpersonal communication offers face-to-face opportunities for personal involvement and interaction.

How does this all relate to the first part of the post?

Well, if we analyze the situation of Muslims in the West post 9/11 and see what is leading to this change in perception, we should analyze this model.

It’s pretty obvious that very few successful attempts at getting the proper message of Islam dissiminated through mass media whether that was advertising and promotional media, news media, and organizational media. Those in esence reach the greater audiences but dont have as big as an impact with regard to persuasion.

However, you’ll notice that interpersonal dawah efforts sky rocketed and this still remains the case, which is in my humble opinion I see is a big factor to the changing perception. It may happen slowly but there is no doubt that it is surely happening, wallahu alem.

With that said, the reason I went into mass media is because of the lack of Muslims with a proper understanding of the deen of Allah who are actually withing the feild of mass media. Sure, I’m still learning, but I hope that through my quest to seek knowledge it’ll help reach that larger audience, the mass media.

We generally cannot say that speaking to mass audiences is not effective at all — because it is. But when you throw in elements such as the guidance of Allah, planting the seed of iman in someone’s heart, and the barakah Allah ‘az wa jal has placed in your dawah, you will not only be able to reach mass audiences, but inshaAllah perhaps have mass persuasion as well.

WAllahu ta’ala alem.

*Note: I didn’t edit this post yet, please disregard all typos and grammatical errors… it’s been a long week.